MEET OUR TEAM

Matthew Moses is a strategic brand and lifestyle merchandise operator with 15+ years of experience across music, licensing, artist merchandise, ecommerce, and global fulfillment. Through his company Apparel By SMG, he has a proven track record managing cross-functional product launches, artist partnerships, and revenue-driving merchandise programs for entertainment and Fortune 500 brands. Experienced in navigating corporate ecosystems, artist management relationships, licensing negotiations, touring merchandise, D2C commerce, and large-scale production workflows.